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Apple’s Climate Bet Might Be Based On Misguided Idealism

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Jim Lynch, CIO

Under the leadership of Tim Cook, Apple has been a vocal advocate for certain policies, including what the company calls “climate change.” While some have applauded Apple’s commitment to battle global warming, I’m forced to wonder if the company’s efforts aren’t simply misguided.

Don’t get me wrong, I think it’s great that Apple is paying attention to the environment and that it’s aware of its own impact on it. But I think that Apple’s climate change efforts might be based on misguided idealism.

Before I offer my thoughts about Apple and global warming, here’s a recent story at The Verge that sums up the company’s perspective on the issue:

Jacob Kastrenakes reports for The Verge:

Apple is continuing to take a strong stance against climate change, writing in its newly released 2015 Environmental Responsibility Report, “We don’t want to debate climate change. We want to stop it.” This is framed as a major piece in Apple’s reasoning for turning to more environmentally sustainable practices when it comes to use of power and materials. “We’ve made real progress in reducing the impact of the things we control directly — our offices, retail stores, and products,” Apple write. “But there’s still a lot of work to be done to reduce the carbon footprint of our supply chain. And it’s our responsibility to lead that effort.”

The 2015 report, which covers Apple’s 2014 fiscal year, shows Apple continuing to move closer to its goal of using entirely renewable energy to power its operations. All of Apple’s US operations are now powered with renewable energy, and 87 percent of its global operations are now renewable. The weak link appears to be Apple’s retail stores, as it says that all data centers and offices are already on renewable power.

More at The Verge

I generally hate getting into issues like global warming because they are political, and the politics of this country have become utterly toxic. Anytime a political issue is discussed, even if it relates to a technology company like Apple, there’s usually an outpouring of venom and hate from all sides of the issue. But I think it’s worth considering if Apple’s take on climate change or global warming or whatever you want to call it is a worthwhile expenditure of the company’s resources.

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