We are winning the debate: Ipsos MORI say there has been a steady decline in concern about climate change among the British public – from 82% in 2005 to 60% today.
In a time of unprecedented social, economic and political change we urgently need proactive tools for successfully communicating environmental issues. Communicate goes straight to the interface and asks some difficult questions about current approaches as we explore a shifting landscape of echo-chambers, divisive opinions and fake news.
These events are always mildly amusing – for example they had a session this morning where they all sat around tables together and discussed echo chambers and how to get out of them. This afternoon they are discussing how to change peoples’ minds, while tomorrow among other things there’s a session on fake news and alternative facts, including a talk by a local expert well known for his alternative facts.
But one interesting thing I noticed was this:
Ipsos MORI say that they’ve found a steady decline on concern about climate change since 2005, from 82% to 60%, something they describe as a “worrying trend”.