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Fearing break-up, Facebook plans to woo Joe Biden with new vaccine and climate change PR

Business Insider

Facebook is gearing up to woo President-elect Joe Biden by promoting vaccine and climate change information, according to a report from the Financial Times.

Citing anonymous company “insiders,” the FT reports Facebook is planning to crack down harder on COVID-19 misinformation, and is considering putting a banner at the top of its site encouraging users to get vaccinated once a vaccine is approved.

It will also encourage users to engage with content related to climate change, specifically the Paris Climate Agreement, which Biden has pledged to rejoin. President Trump announced his decision to withdraw the US from the Agreement in 2017, but the move was only made official in November of this year.

Facebook reportedly hopes its head of comms and global affairs Nick Clegg will be its main point of contact with Washington. Clegg is seen as having sway because Clegg was deputy prime minister under Britain’s coalition government between 2010 and 2015, when Biden was vice-president.

One anonymous senior Facebook employee told the FT the company views Clegg as its best shot for lobbying the Biden administration.

“A lot of the Democrats simply hate Facebook right now. We know Nick Clegg is not going to save us from that, but at least he will help us get a hearing,” the employee said.

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