The majority of Britons are unwilling to significantly reduce the amount they drive, fly and eat meat in order to combat climate change, a Sky Data poll reveals.
Just over half – 53% – say they would be unwilling even in principle to significantly reduce the amount they fly, while 28% say they would be willing to give up travelling by plane or reduce the amount they do so significantly (19% say they never fly anyway).
People responding to polls often overclaim their willingness to change their behaviour in ways considered socially desirable – but despite this some 52% say they would be unwilling to reduce the amount of meat they eat much (31%) or at all (21%) to help reduce global warming.
Four in ten say they would be willing to either reduce their meat consumption significantly (35%) or give it up entirely (five percent). A further eight percent do not eat meat.
A report from the Committee on Climate Change called for people to reduce how much meat they eat and how often they fly.
Some 56% say they would be unwilling to drive significantly less to protect the environment, with 28% saying they would be willing to reduce the amount they drive significantly or give it up entirely (17% already do not drive).