Only one in five homeowners is set to participate in the Green Deal despite the Government pumping millions of pounds into the energy efficiency scheme.
According to a new survey of more than 1,200 homeowners in the UK commissioned by the British Standards Institution (BSI), more than half of householder (61%) are ‘unsure’ if the Green Deal is a good initiative or not.
The results could be embarrassing for the Government, with Energy Minister Greg Barker claiming the scheme will be the “biggest home improvement programme since the Second World War”.
The scheme offers up to £10,000 in loans to people who want to buy efficiency measures such as insulation.
However a majority of people admitted they do not know enough about the scheme, with the survey finding nearly nine out of ten (89%) said they would need more information from independent third parties before purchasing Green Deal accredited products and services.
Early adopters of the government’s soon-to-be-launched Green Deal energy efficiency scheme could be able to access generous cashback offers, under plans currently being considered by the Department of Energy and Climate Change (DECC).
Chancellor George Osborne announced last year that £200m would be made available to help drive the initial take-up of Green Deal services when the scheme launches in October, providing households and businesses with an additional incentive to sign up to energy efficiency improvements that property owners will be able to access at no upfront cost.
Precise details of how the funding will be used are yet to be confirmed, but BusinessGreen has learnt a simple cashback offer for those households taking up Green Deal property upgrades is currently the likeliest option.
“There is £30m of capital money available in the current financial year and £170m next year,” confirmed a DECC official. “We are looking at some kind of cashback scheme that would reward people who take up Green Deal measures.”