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Obama Climate-Change Push Faces A Lukewarm Public

Colleen McCain Nelson, The Wall Street Journal

Polls Show Climate Change Ranks Low When Voters Are Asked to Assess Priorities

The White House rollout of a climate-change report this week was aimed squarely at showing the public that inaction affects people directly, covering everything from extreme weather to seasonal allergies.

But left unanswered is the question of whether a broad public-relations push—which features President Barack Obama chatting with TV meteorologists including NBC’s Al Roker—will be enough to make Americans care.

In releasing the report, Mr. Obama has argued for urgency, which he is expected to do again in a speech Friday. Facing dim prospects for legislation on Capitol Hill, the president is asking people to pressure Washington to act on climate change.

“The most important thing that people can do is say to their elected representatives: This is important. You need to pay attention to it,” Mr. Obama told the NBC affiliate in Miami.

But a raft of polls shows that the president faces a steep challenge. While most people say there is evidence that the Earth is warming, climate change consistently ranks near the bottom when voters are asked to assess public-policy priorities.

Voters have said that they want the president and Congress to focus first on other issues. In a Wall Street Journal/NBC News poll in January, 27% of respondents said addressing climate change should be an absolute priority this year, with 41% saying that it could be delayed until next year and 29% saying it shouldn’t be pursued.

During the past five years, Pew Research Center polls have shown little movement on the issue. In 2009, 30% of respondents said dealing with global warming should be a top priority in Washington; this year, 29% rated it a priority.

Many GOP lawmakers are critical of the White House’s emphasis, saying that new energy regulations will cost businesses more. In interviews this week, the president said that some needed measures will come at a cost, but that the price of doing nothing will be far more significant.

Polls show a sharp difference in the way Republicans and Democrats view the issue. In the January WSJ/NBC poll, 40% of Democrats said addressing climate change should be an absolute priority, compared with 14% of Republicans. With the midterm elections approaching, climate change is likely to resonate more with the president’s base. The same poll found that 44% of Obama voters described the issue as an absolute priority; only 7% of Mitt Romney voters shared that view.

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